Email Marketing Glossary

DKIM (DomainKeys Identified Mail) is a cryptographic email authentication method that lets receiving mail servers verify that an email was sent and authorised by the domain's owner.

A pre-scheduled sequence of emails sent automatically based on a trigger event, such as a new subscriber sign-up or a purchase.

List hygiene is the practice of regularly removing or suppressing inactive, bounced, and unengaged contacts from your email list to maintain deliverability and reduce platform costs.

A billing model where the email platform charges based on the number of contacts in your list, regardless of how many emails you send.

A billing model where the email platform charges based on how many emails you send per month, not on how many contacts are in your list.